Travel continues to be one of the biggest verticals online, projected to be worth over $1 trillion by 2022.
Sojern started out life in 2007 putting ads on boarding passes, but today its reach covers a much wider terrain in the search for relevant and interested “eyeballs”. Typical media it targets marketing to today includes native advertising; display, mobile and video ads; and social media. But in an interview, CEO Mark Rabe said that the plan for the funding will be to expand to more “emerging” platforms, like connected TV (where it’s already active).
“Our plan is to continue expanding solutions for existing clients as well as accelerate into developing markets like local tourism and attractions,” he said. “Overall we want to keep proving our performance as a late-stage, high-growth company with expanding profit margins and cash flow.”
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