From the rise of ecotourism and tiny hotels to political uncertainty in both the Europe and US, it’s been another exciting year in the hospitality industry.
1. TripAdvisor overhauls its platform: In September of this year, TripAdvisor announced the launch of its all-new “travel feed”. Currently in beta, this new-look platform will include a social media-style feed with personalized recommendations from friends, brands, influencers, and publishers including National Geographic, Condé Nast Traveler, and the Travel Channel. Keep your eyes open – the new TripAdvisor interface is expected to roll out before the end of this year.
2. Google’s travel ambition grows: Google’s ambition to become a leader in the travel industry showed no sign of slowing down in 2018. The search engine giant rolled out a number of new updates to grow its share of the hotel booking market. In addition to a redesign of the entire Google hotel search and booking experience, the company updated its Your Trips feature, and conducted a series of metsearch experiments. We’ll be keeping a close eye on new developments in 2019.
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