Together, the Andaz brand and The Society of Scent will create a series of individual scents based on elements of each property and locale that are most resonant. The Society of Scent is visiting Andaz hotels to experience firsthand what makes each property truly distinctive. While immersing in the culture and guest experience, the collective is meeting with local purveyors and partners and the greatest influencers on the guest experience, Andaz hotel colleagues – from chefs and spa directors, to general managers and resident experts. Based on their findings, the Andaz brand and The Society of Scent will develop a custom scent for each individual property along with a unique “scent story” and related experiences and/or amenities throughout 2019.

“Scent is one of the most powerful senses because of its connection to memory. This link is what we seek to capitalize on for Andaz hotels,” said Heather Geisler, vice president, global brands, Hyatt. “Our collaboration with The Society of Scent is aimed at not only creating scents that convey the unique guest experience at each hotel, but more importantly, to continue to evoke memories of the experience through scent long after the guest departs.”

“The Society of Scent was built by and for a community of fragrance enthusiasts,” said Jean Claude Delville. “We know that scent can be a powerful way to communicate the unique story of each locale, and these custom scents will be developed with that in mind. We are truly excited to work with the Andaz brand on capturing the culture of each hotel’s surroundings into a scent experience.”

Since the brand’s inception, Andaz hotels and resorts have been distinctively local. Every Andaz hotel takes its cue from the neighborhood and delivers on the senses in a truly unique way.

About Hyatt Hotels Corporation

Hyatt Hotels Corporation, headquartered in Chicago, is a leading global hospitality company with a portfolio of 14 premier brands. As of September 30, 2018, the Company’s portfolio included more than 750 properties in more than 55 countries across six continents. The Company’s purpose to care for people so they can be their best informs its business decisions and growth strategy and is intended to attract and retain top colleagues, build relationships with guests and create value for shareholders. The Company’s subsidiaries develop, own, operate, manage, franchise, license or provide services to hotels, resorts, branded residences, vacation ownership properties, and fitness and spa locations, including under the Park Hyatt®, Miraval®, Grand Hyatt®, Hyatt Regency®, Hyatt®, Andaz®, Hyatt Centric®, The Unbound Collection by Hyatt®, Hyatt Place®, Hyatt House®, Hyatt Ziva, Hyatt Zilara, Hyatt Residence Club® and Exhale® brand names. On November 30, 2018, the Company expanded its hotel and resort portfolio with the inclusion of the Alila®, Destination®, Joie de Vivre®, Thompson Hotels® and tommie™ brands. For more information, please visit www.hyatt.com.