Pipeline13 February 2019

Proper, The High-end Lifestyle Hotel Brand That Redefined Luxury, To Debut Long-awaited Hotel in Downtown Los Angeles

Scheduled for September 2019 – 148 Rooms

Downtown Los Angeles Proper Hotel will revive the landmark, Curlett & Beelman designed 1926 red-brick building at 11th and Broadway – a private club in the ’30s, hotel in the ’40s, and a YWCA until 2004. With 148 guest rooms, two restaurants, bars, two unique presidential suites as well as a rooftop with restaurant, bar and swimming pool, even in hotel-rich downtown L.A., Downtown Los Angeles Proper Hotel will offer an experience unlike anything in the city. In true proper form, Downtown Los Angeles Proper offers a complete local experience from the historic architecture reminiscent of early Spanish colonials in Downtown L.A., partnership with the city’s emerging artists and talented artisans to renown local Chefs and restaurateurs.

Motivated by the building’s California renaissance revival flavor and Downtown L.A.’s mélange of influences, Kelly Wearstler is creating lushly textured interiors whose masterly mixture of colors and materials tell a singularly L.A. story. Every walk around the lobby, with its 24-foot ceilings, will reveal new details. Dark wood and brown plaster will offset historic architectural paneling and marble details. Hand-selected furniture will balance Proper’s custom designs for a residential, deeply comforting feel. Custom tiles in fresh Spanish-Mexican-California tones will contrast with wire-brushed wood and leather finishes. Striking stained glass, by Pasadena’s Judson Studios, will play off the fabrics and furniture. The front desk, in rich Wenge wood, will boast a bold ceramic base by Los Angeles artist Morgan Peck with hundreds of hand-formed tiles.

The guest rooms and suites boast beautifully restored windows that illuminate deep textures and rich materials, hand-raked plaster walls, artwork by local artists, and ceramic accessories from Los Angeles. Generous bathrooms will glow with more than 100 custom, hand-glazed, artisanal earthenware tiles.

In preserving the one of a kind architecture of the building, Downtown Los Angeles Proper will also unveil two unique suites perfect for special events and overnight stays: a Pool Suite and Basketball Court Suite. The Pool Suite incorporates the former YWCA’s indoor swimming pool into the living area, with a huge custom ceramic mural by emerging L.A. artist Ben Medansky. The Basketball Court Suite transforms a former racquet ball court, later turned basketball court into an event space and guestroom of astonishing proportions.

Driving local flavors to the hotel, Proper Hotels appointed Caroline Styne and Suzanne Goin, the legendary James Beard Award-winning L.A. restaurateurs known for a.o.c., Lucques, Tavern, and The Larder, who will oversee the hotel’s scenic first-floor restaurant, as well as the stunning rooftop lounge with uniquely scaled spaces from intimate corners to a lively restaurant and bar on Proper Downtown Los Angeles’ 5,000-square-foot rooftop with expansive views of the skyline.