Pipeline13 February 2019

Proper, The High-end Lifestyle Hotel Brand That Redefined Luxury, To Debut Long-awaited Hotel in Santa Monica

Scheduled for Spring 2019 – 271 Rooms

Proper Hospitality is redefining traditional luxury hospitality, targeting a new generation of high-end travelers who yearn not only for elevated services and amenities, but memorable stays and cultural connectivity. Showcasing the best of what a destination has to offer, Proper intentionally selects creative locations and develops a locally immersed program through eclectic designs by Kelly Wearstler, locally curated F&B programming through incredible culinary partners and world-class amenities, providing one-of-a-kind experiences for locals and visitors alike.

The first high-end lifestyle hotel to open in Santa Monica in two decades, located at 700 Wilshire Blvd in its downtown core, Santa Monica Proper Hotel will fuse a circa-1928, Arthur E. Harvey-designed Spanish Colonial Revival building with sleek, sweeping new construction to create the city’s freshest, most invigorating luxury hotel.

In 271 guest rooms and suites, furnishings from a range of styles will typify the relaxed California lifestyle, while a mix of curated furniture will add a sense of timeless residential comfort.

Ascending six floors, guests will be greeted by a sweeping rooftop deck and pool, complete with an expansive restaurant featuring circular indoor/outdoor, eclectic beach-inspired bar, which will make Santa Monica Proper’s rooftop the most sought-after hangout for guests and locals alike. A 2,500-square-foot gym will share Proper’s dedication to wellness and more than 8,000 square feet of meeting space including various meeting areas with capacity for up to 500 will make this Santa Monica’s most proper place for corporate and social gatherings.

Integrated into a Proper stay will be the 3,000-square-foot flagship collaboration with internationally celebrated Ayurvedic guru Martha Soffer, founder of the renowned Surya Spa. Following 10,000 years of Indian wellness principles, Surya’s individually curated programs foster and support physical, mental, and spiritual wellbeing and balance through therapeutic massage, steam and oil treatments, cooking, yoga, and meditation. Wildcrafted, plant-based ingredients are blended and created daily for each individual, to relax and rejuvenate. Guests may enjoy single treatments like Ayurvedic facials and scrubs, or Surya’s signature residential Panchakarma Series, lasting 3-21 days. Other spa features include an intimate retail space, yoga and TM classes in partnership with the David Lynch Foundation.