EDITION Ushers in a New Era for Times Square
Now open – 452 Rooms
Throughout the decades, Times Square has seen myriad changes and has taken on many iterations. By World War I, it was the center of culture, nightlife and entertainment. By the 40’s and 50’s, the Latin Quarter Nightclub presented festive floor shows that featured chorus girls and can-can dancers, Frank Sinatra, Frankie Laine and the Andrew Sisters. There was Tin Pan Alley, the Copacabana and the Theater District. There was Roseland, Birdland, Ella Fitzgerald, marathon dancing, hot jazz, Doo-Wop and the pop rock of the Brill building as well as the invention of the now gossip columns. It was a democratic “meeting place” and nothing exemplified the disorder of the city or the dichotomy of high and low art than Times Square. Sadly, however, the Great Depression and World War II took its toll on the area and Times Square began its decline. It wasn’t until the mid-80’s when the Marriott Marquis opened its doors and The Lion King debuted at The New Amsterdam Theater that the clean-up began with the redevelopment of new theaters, retail, hotels and eateries.
Despite Times Square’s past, it has managed to maintain itself as a symbolic global, geographic and cultural icon. It had long been home to media giants as well as the center for theater, music, culture and entertainment. This adventurous mold-breaking, however, has disappeared. Today, Times Square has lost the diversity that once distinguished its streets. It is hungry for a renaissance and The Times Square EDITION will usher in a new era. The hotel and all of its unique offerings seek to preserve the essence of the area during its Golden Age when it was the microcosm of the best New York City had to offer.
From the moment you enter the hotel’s doors on 20 Times Square at West 47th Street, you are transported to another world—a decompression zone. A long ivory hall with venetian plastered walls and ceiling and a floating custom green mirrored stainless sphere inspired by great artwork awaits you. Once you arrive at the Lobby and Lobby Bar, a series of black and white spaces, you are convinced that you are no longer in colorful Times Square anymore. The refined and pristine spaces of The Times Square EDITION are juxtaposed against the energy, vibrancy and chaos of Times Square. Each of these two extremes serves the other yet each stand on its own. But together, something new, original, and even stronger is created. Indeed, with this alchemic symbiosis, a new reality and a virtual fourth dimension is created. As you move in and out continuously, the space becomes boundaryless. This clash of worlds, this surreal sense of space and time is best experienced on the outdoor terraces, appropriately named the Bladerunner Terraces, that frame the various public space floors. On the terrace off the Lobby Bar, you can choose to be in your own private oasis escaping in a cocoon-like area or face the brilliance of flashing light and color of Times Square for the best light show in the world.
Off the Terrace Restaurant, a similar feeling awaits on expansive terraces that were inspired by the L’Orangerie at Jardin des Tuileries in Paris. The outdoor space in totality with thousands of plants, trees and ivy is perhaps the biggest indoor landscaping effort in the country was designed by Madison Cox and is literally, multi-level gardens in the sky. The public space interiors with their rich woods, lush velvets, waxed leathers, polished marbles and smooth metals are combined to create a chic, simple, hip, serene and luxurious setting, an antidote to the hectic life just outside the hotel’s doors.
The first Michelin-starred chef ever in Times Square, John Fraser, is spearheading the food and beverage at the hotel to create a cacophony of dining experiences. The fine dining restaurant named 701 West is a gastronomic gem in a jewel box-like setting that is an explosion of color. The menu features the best local ingredients and inventive preparations. While difficult to assign a specific label or locale to the cuisine from such a culinary creative mind, Chef Fraser was somewhat inspired by classical French, Asian, and Latin fare. Lobster veloute with truffle panisse and champagne float along with sweet potato baked in seaweed bread are sure to be signature items. A charcoal grill will be a centerpiece for the entrees including a grilled whole King Crab with bonito butter and an A-5 Wagyu with smashed garlic.
The Terrace Restaurant and Outdoor Gardens is an original take on a four meal, 18 hour-a-day restaurant inspired by traditional French brasseries and American chophouses but taken in a completely new direction by Chef Fraser. It’s the “everyday” dining option where you never tire of the food no matter how many times you dine there. Romantic yet casual, and elegant yet simple, the restaurant will also highlight Chef Fraser’s vegetarian sensibilities, featuring six house made pastas and a selection of the best steaks and chops. The Lobby Bar will feature the next generation of bar food, moving beyond nuts and finger food and answering to people’s desire for great food in a bar setting.
The entrance to the Terrace restaurant will host the debut exhibit of specially curated candid portrayals of “the real New York City”, the one not seen by visitors, capturing energetic, gritty and poetic street and neighborhood scenes by renowned photographers Helen Levitt, Elliott Erwitt, Bruce Davidson, Ruth Orkin, Arthur Leipzig and Cornell Capa to name a few. The following exhibit will shift to more current street scenes illustrating the culture and diversity that pervades the city today. The space will continue to house rotating photography and art exhibits by various well-known photographers and artists.
The Paradise Club is an inventive, chaotic, high production spectacle perfectly suited for Times Square. The brainchild of Anya Sapozhnikova, Justin Conte, Matthew Dailey and Kae Burke of House of Yes in Bushwick, Brooklyn, this edgy and provocative modern-day Cabaret manifests the disorder of the City and adds a whole new dimension to the hotel and to Times Square.