Pipeline21 February 2019

Steigenberger Alsik opens in Sønderborg, Denmark

Scheduled for 06 May 2019 – 190 Rooms

The Deutsche Hospitality is getting the market entry in Northern Europe by opening the first Steigenberger Hotel in Sønderborg, close to the German-Danish Border on the 6th of May 2019. The brand-new Steigenberger Alsik, which is managed by the RIMC Hotels & Resorts Group, provides 190 rooms and suites, more than 4500 m² of health and beauty spa and three restaurants charged by the Danish celebrity chef Jesper Koch.

Deutsche Hospitality, which is the umbrella brand of Steigenberger also took over the majority of the Danish brand Zleep Hotels in January 2019 with ten hotels in Denmark and one hotel in Sweden as well as four more in the planning stage.

Investors of the Alsik Hotel is the Sønderborg-based Bitten & Mads Clausen’s Foundation, owner of the Danfoss Group, together with the Danish Pension Company PFA. The hotel will provide 190 rooms and suites, all of which will be equipped with state-of-the art technology and feature an elegant Nordic style. Most will boast views of the Alssund and the coastline around Sønderborg. Facilities will also include three restaurants, a Spa Café and a bar. The Danish celebrity chef Jesper Koch is in charge of the F&B concept. A further highlight will be the four-storey health and beauty spa area that will extend over more than 4,500 m² and offer guests a unique possibility to relax in various pools, saunas, steam baths and whirlpools. From the spa there is vista of the town’s harbour, and guests will have use of a gym and opportunity to book a broad range of massage treatments. A 1,500 m² conference area will allow congresses and meetings to be staged.

Bitten & Mads Clausen’s Foundation is proud to have Alsik branded by Steigenberger Hotels and Resorts, a brand that represents the epitome of luxury and perfect hospitality. Visitors to Steigenberger Hotels can choose from historic hotels rich in tradition, lively city residences and health and beauty oases at the very heart of nature. The portfolio encompasses 60 hotels in eleven countries in Europe, Asia and Africa.

Contractual partners are Alsik A/S owned by Bitten & Mads Clausen’s Foundation and PFA, together with RIMC Denmark Hotels & Resorts ApS and now Steigenberger Hotels & Resorts as brand partner. RIMC is the hotel operator, and their portfolio also includes the Steigenberger Hotel Stadt Lörrach which opened in June 2017, the Steigenberger Golf and Spa Resort on Mallorca and the brandnew MAXX by Steigenberger Hotel Bad Honnef in Germany.