28 New Fully Outfitted “Pure Rooms” Empower Wellness-Minded Guests to Wake Up to Wellness

Pure Wellness, the pioneer and leader in hotel guest room wellness solutions, marries innovative wellness technology and processes to hospitality excellence with the installation of 28 Pure Rooms at two properties in the Windy City. Now, wellness-minded travelers visiting Silversmith Hotel Chicago Downtown, a Historic Hotels of America® inductee, or the Sofitel Chicago can experience the peace-of-mind of Pure Room.

“The leadership teams at The Silversmith Hotel Chicago and the Sofitel Chicago recognize the importance of serving the wellness-minder traveler – a very large and growing market segment. The wellness-minded traveler makes choices that lead to a state of holistic health, and a Pure Room satisfies their need for purified air, a hypoallergenic environment, and allergy-friendly bedding. The Silversmith Hotel and Sofitel Chicago positioned themselves very well to emerge as properties of choice for Chicago-bound wellness-minded travelers,” shares Larry Hall, CEO of Pure Wellness.

Pure Rooms offer the wellness-minded traveler a guest room experience that promotes well-being. Through a comprehensive and patented seven-step process that includes deep-cleaning, treating all surfaces and equipment, and installing a medical-grade air purifier, a Pure Room delivers purified air, a hypoallergic environment, and allergy-friendly bedding.

Pure Rooms provide hotel partners a means to better serve a distinct, affluent, and growing market segment with ease – the wellness-minded traveler. The Pure Room program creates, certifies, and maintains a property’s Pure Rooms, placing the property in a much stronger position to meet the preferences of their guests. Pure Rooms represent the guest room of choice for the wellness-minded traveler.

Pure Wellness maintains over 3,100 Pure Rooms in leading hotel brands across the country, including many Hilton, Marriott, The Ritz-Carlton, and Embassy Suites locations. The recent Chicago installations include 12 Pure Rooms at the Silversmith Hotel in Downtown Chicago and 16 at the Sofitel Chicago, the first property under the iconic brand to offer Pure Rooms to their wellness-minded guests.

To find a Pure Room, learn more about the company or contact Pure Wellness, visit Pureroom.com.

About Pure Wellness

Pure Wellness represents the thought and practice leader in guest room programs for hotels. The company’s Pure Room solution offers the wellness-minded traveler a guest room experience that promotes well-being, so they can “be their best.”. With over 3,100 rooms, leading hotel brands including Hilton, Marriott, The Ritz-Carlton, Embassy Suites and others trust Pure Wellness solutions to provide purified air, a hypoallergenic environment and allergy-friendly bedding in their rooms. To learn more, visit Pureroom.com.