Luxurious Conrad Hotel on North Beach in Florida now featuring Plum’s wine-by-the glass technology  in their 290-suite property

Plum today announced that Hilton’s magnificent Conrad Hotel in Fort Lauderdale has implemented their wine by the glass technology. Now guests staying in their suite room types can enjoy a perfectly chilled glass of wine in the comfort of their room, while peering out at the ocean, at the tap of a button.

“We couldn’t be more thrilled to offer our guests in-room wine-on-demand,” says Nadim Barrage, Director of Operations at Conrad Fort Lauderdale Beach. “Not only are our guests delighted by the convenience and personalization Plum provides, but since deploying Plum in select premium suites, our in-room beverage revenue has increased. Guests come to us because of our impeccable service and devotion to culinary elegance. Plum fits in perfectly with the sophisticated experience we aim to present to every guest.”

It’s no secret that where F & B is concerned, not much has changed for hotels. If a guest wants a glass of wine in their room, they call room service and wait. Plum has revolutionized all that. Plum is an in-room, personalized device that dispenses a perfectly chilled glass of wine on-demand. It houses two bottles of wine, that can be kept preserved for up to 90 days using argon gas. F&B managers can choose their signature or seasonal wines, or have guests customize their wine to their liking. Once a glass is poured, Plum automatically bills the guest and alerts hotel staff when a bottle needs to be replaced.

“As Florida’s Gold Coast becomes increasingly popular, combining smart luxury and sophistication with beach and yacht culture is a rapidly growing trend,” explains David Koretz, CEO of Plum. “Our partnership with the ultra-elegant Conrad Fort Lauderdale Beach embodies this perfectly. Plum is designed with style, accessibility, and customization in mind. For hotels, beverage sales are boosted, a perfect glass of wine is poured, a memorable experience is created, and as a result, guest loyalty gets another nod.”

With its doors opening in October of 2017, instantly, the Conrad Fort Lauderdale Beach was described as the beacon of luxury. The resort accommodates up to 500 guests, with 10,000 square feet of flexible meeting space, 10,000 square feet of outdoor space, and exquisite panoramic views of the Atlantic Ocean and Intracoastal Waterways from Florida’s North Beach. Each suite comprises an opulent private outdoor terrace, a kitchen with Sub-Zero and Wolf gourmet appliances, and Italian marble deep-soaking tub and shower.

In addition to Conrad Fort Lauderdale Beach, Plum has partnerships with leading independent hotels and chains, like the Four Seasons, St. Regis, Waldorf Astoria, Conrad, Sheraton, Westin, Auberge, Gemstone Collection, Woodside and Rosewood flags.

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About Plum

Plum reimagines every aspect of the wine-by-the-glass experience. The world’s first appliance that can serve a glass of wine just as the winemaker intended, Plum allows hoteliers to satisfy the moments that inspire guests to enjoy a glass of wine in the hotel’s room product. The company has partnerships with leading independent hotels and chains, like the Four Seasons, St. Regis, Waldorf Astoria, Conrad, Sheraton, Westin, Auberge, Gemstone Collection, Woodside and Rosewood flags.  Plum delivers an unforgettable experience – and profits – in extraordinary style, one glass at a time. To learn more visit

About Conrad Fort Lauderdale Beach

Opening this September, the 290-all suite property located between Sunrise and Las Olas Boulevard on Fort Lauderdale’s exclusive North Beach. The ocean view oasis offers the refined sophistication of beach resort living, combined with nods to South Florida yacht culture. With 10,000 sq. ft. of flexible meeting space and 10,000 sq. ft. of ocean front outdoor space, the resort can accommodate up to 500 guests. The sixth-floor pool deck is the epicenter of social events for locals and visitors within the community. This luxury resort in South Florida is just steps from the beach, nearly four miles from the Port Everglades Cruise Terminal and six miles from the Fort Lauderdale-Hollywood International Airport.

About Conrad Hotels & Resorts

Spanning more than five continents with nearly 35 properties, Conrad Hotels & Resorts has created a seamless connection between contemporary design, leading innovation and curated art to inspire the entrepreneurial spirit of the globally connected traveler. Guests can manage their stay through the Conrad Concierge service in the Hilton Honors mobile app, getting access to pre check-in and room selection, to ordering in-room dining and mobile checkout all from their own mobile device. Conrad is part of Hilton, a leading global hospitality company. Connect with Conrad by booking at or through the Hilton Honors mobile app. Learn more about the brand by visiting and follow us on Facebook, Instagram, and Twitter.

About Hilton

Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 17 world-class brands comprising more than 5,600 properties with nearly 913,000 rooms, in 113 countries and territories. Dedicated to fulfilling its mission to be the world’s most hospitable company, Hilton earned a spot on the 2018 world’s best workplaces list, and has welcomed more than 3 billion guests in its nearly 100 year history. Through the award-winning guest loyalty program, Hilton Honors, nearly 85 million members who book directly with Hilton have access to instant benefits, including digital check-in with room selection, Digital Key, and Connected Room. Visit for more information, and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram, and YouTube.