Hospitality industry’s leading upsell technology company expands the executive team to support the growing global demand for Nor1’s artificial intelligence-based solutions

Nor1, the global leader in hospitality upgrade, upsell, and merchandising technology today announced the appointment of Kevin Lockert to Senior Vice President of Business Development to their executive team. In this role, Kevin will be responsible for developing long-lasting client and partner relationships at Nor1, while adding his strengths in machine learning to support the strong demand for the company’s innovative hotel solutions.

Kevin comes to Nor1 from SAS, the global market leader in advanced analytics and artificial intelligence, where he led the sales team for the Hospitality and Gaming vertical. He is a well-known figure in the industry with a proven record of success managing key and enterprise accounts for IHG, Delta Air Lines, The Walt Disney Company, and UPS. His areas of expertise include enterprise business intelligence, machine learning, customer intelligence, marketing automation, behavioral targeting, profitability optimization, and business performance management.

“It is an honor to have the opportunity to join such a visionary company that has provided machine learning-based solutions to the hospitality industry for years,” said Lockert. “It is especially exciting to join at this time as the company expands its intelligent offerings across the guest journey. I’m confident my experience in machine learning will bring value to Nor1, but more importantly, to Nor1’s customers.”

Nor1’s team is leading the industry in innovations with their real-time decision engine that uses machine learning and AI. Nor1’s technology gives hotels real-time, data-driven, personalized pricing and merchandising solutions at every stage of a guest’s journey. Using decision intelligence tools, they provide upselling and upgrading opportunities to guests at the perfect time, which enhances a guest’s stay and generates more revenue for the hotel.

In announcing Lockert’s hiring, Nor1’s Founder and CEO, Jason Bryant explained how the move aligns with the organization’s strategic goals for 2019. “Nor1’s commitment to serving our customers requires a sales leader with the ability to build and maintain key relationships, especially has hotel companies adopt artificial intelligence,” said Bryant. “With his market expertise, industry connections and experience, he is a fantastic addition to lead our sales team into the future and ultimately help hoteliers improve the guest journey. In addition to supporting the ongoing growth of our core upgrade/upsell business, Kevin will be focused on helping Nor1 as we continue to position ourselves as a leader of providing AI-based decisioning systems and solutions to our clients.”

Nor1’s suite of products includes PRiME®, eDirect, eReach™, CheckIn Merchandising™, eXpress Upgrade™, eStandby Upgrade®, and Upsell Intelligence Platform, which use powerful algorithms on more than 100 million unique buyer behaviour records and 500 million upsell offers to identify underutilized inventory and provide targeted offers to help increase hotel’s revenue and operations efficiency.

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About Nor1, Inc.

Nor1 is the leader in hospitality upgrade, up-sell, and merchandising technology. Headquartered in Silicon Valley with offices across the world, Nor1 provides data-driven pricing and merchandising products that maximize incremental revenues for Hilton, IHG, Radisson Hotel Group, Accor, Wyndham, and other global hotels and resorts.

Nor1′s real-time pricing and merchandising intelligence engine, PRiME®, powers eStandby Upgrade®, eXpress Upgrade™, CheckIn Merchandising™, eReach™, and eDirect™ to recommend the most relevant upgrade to the right guest at the right time for the most optimal price.

Our investors include Concur Technologies, Goldman Sachs, and Accel Partners.

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