The hospitality industry’s most profitable upsell platform introduces Insights to address guest demand efficiently and enhance performance at the front desk

Nor1, the global leader in hospitality upgrade, upsell, and merchandising technology, today announced the release of Insights Decision Platform, powerful technology for hotel managers to help them better understand guest demand at the front desk for products and services, and to make sure front desk agents have the skills they need to meet that demand.

The fundamental value of Insights is to ensure the upsell offers made by front desk agents to guests at check-in are the most relevant to the guests, and those offers generate revenue so the hotel meets its monthly revenue goals.  The application is built especially for hotel management so they can quickly understand upsell offer demand, and manage merchandising strategy accordingly.

In addition, Insights allows managers to understand front desk agent performance, providing a view into metrics like pitch rate, success rate, and revenue per eligible check-in.  Management can understand which agents would benefit from more training or additional coaching. Insights shows hoteliers how guests AND front desk agents respond to the hotel’s merchandising strategy, based on the front desk agent’s performance and guest response.

“Insights is as much a philosophy as it is a new product,” said Jason Bryant, Nor1’s Founder and CEO. “Nor1 is pushing beyond old-school static reporting and dashboards to empower users with a tool that leverages Machine Learning to provide direction on what decisions to make that will generate a positive outcome for the hotel and for the guest.”

Along with driving revenue, Nor1’s machine learning technology allows hotels to benefit from enhanced loyalty and keeping channel share. Nor1’s team is leading the industry in innovations with its real-time decision engine that uses machine learning and AI. Their suite of products includes PRiME®, eDirect, eReach™, CheckIn Merchandising™, eXpress Upgrade™, eStandby Upgrade®, and Upsell Intelligence Platform. Nor1’s clients include Radisson, Caesars, Wynn, Cosmopolitan and Las Vegas Sands, Great Wolf, The Steigenberger brand, Lindner Hotels and Resorts, Accor Hotel, Hilton Hotels and Resorts, Wyndham Hotels and Resorts, and IHG among others.

For more information, please visit nor1.com.

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About Nor1, Inc.

Nor1 is the leader in hospitality upgrade, up-sell, and merchandising technology. Headquartered in Silicon Valley with offices across the world, Nor1 provides data-driven pricing and merchandising products that maximize incremental revenues for Hilton, IHG, Radisson Hotel Group, Accor, Wyndham, and other global hotels and resorts.

Nor1′s real-time pricing and merchandising intelligence engine, PRiME®, powers eStandby Upgrade®, eXpress Upgrade™, CheckIn Merchandising™, eReach™, and eDirect™ to recommend the most relevant upgrade to the right guest at the right time for the most optimal price.

Investors include Concur Technologies, Goldman Sachs, and Accel Partners.

For more information, please visit www.nor1.com.

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