“We’re proud of our history as the hotel company families turn to for vacations and road-trip stays—and that won’t change,” said Pat Pacious, president and CEO, Choice Hotels. “The company is ready to build on our success by demonstrating to business travelers that we’ve invested in everything they want and need—especially in our flagship Comfort brand and upscale Cambria brand. Our upcoming ad campaign will be the capstone to these investments and signal that we’re open for business, whether that ‘business’ is meeting with clients or attending a family reunion.”
Choice has made major investments in its brand portfolio to take advantage of a corporate travel market expected to reach $1.7 trillion by 2022:
In addition to brand enhancements, Choice Hotels has invested heavily in its best-in-class technology infrastructure to help franchisees capture more government and corporate business:
These innovations build on Choice’s legacy of developing proprietary technology solutions to meet its owners’ needs, most notably the company’s award-winning global reservation system and distribution platform, choiceEDGE – the industry’s most advanced.
About Choice Hotels
Choice Hotels International, Inc. (NYSE: CHH) is one of the largest and most successful lodging franchisors in the world. With more than 7,000 hotels, representing nearly 570,000 rooms, in over 40 countries and territories as of March 31, 2019, the Choice® family of hotel brands provide business and leisure travelers with a range of high-quality lodging options from limited service to full-service hotels in the upscale, midscale, extended-stay and economy segments. The award-winning Choice Privileges® loyalty program offers members benefits ranging from everyday rewards to exceptional experiences. For more information, visit www.choicehotels.com.
© 2019 Choice Hotels International, Inc. All rights reserved.