Leading hotel technology innovator helps hoteliers discover how a deeper guest understanding can drive revenue, business decisions, and elevate personalized service

Concilio Labs, a leading provider in guest intelligence technology, today announced the launch of their latest eBook, titled, What is Guest Intelligence: Everything Hoteliers Need to Know. Created for hoteliers of all types looking to explore the differences between data, intelligence, and insights, this 16-page guide, available for download, is a must-read for hotel ownership, marketing and management.

These days, it is no longer enough for brands to rely on general segments to profile their guests. They must draw on data from multiple sources and analyze it at the speed of business, going beyond the CRM. Guest intelligence delivers a holistic picture of guests that comes from gathering, contextualizing, analyzing, and prescribing data. Hotels that prioritize guest intelligence and take advantage of technology to help them get closer to their guests, are in a better position to stay ahead of the competition and win the loyalty of the increasingly empowered guest.

The Concilio Labs eBook addresses topics such as:

  • How to leverage guest intelligence to maximize your ROI
  • What data sources can provide a more holistic guest view
  • Balancing privacy and personalization
  • Using a guest scoring system
  • Steps to finding the right guest intelligence platform

“Data is meaningless without insights,” explains Terri Miller, CEO of Concilio Labs. “Today’s hoteliers have vast amounts of knowledge at their fingertips, if only they can syntheize the various inputs to create actionable insights. Collecting and analyzing guest data in an deliberate and actionable manner empowers hoteliers to make smarter decisions and unlock a piece of the guest experience puzzle that was previously beyond reach.”

The complimentary eBook is available for download HERE or you can visit http://www.conciliolabs.com/content/download/307/file/Concilio Labs_What is Guest Intelligence.pdf.

To learn more about how your property can benefit from improved guest personalization and drive better hotel loyalty, visit conciliolabs.com.

About Concilio Labs

Concilio Labs is on a mission to solve key issues in hospitality today—those of guest personalization and hotel loyalty—by developing innovative technology solutions that push boundaries. Concilio’s Insight Engine, a guest intelligence platform, empowers hoteliers with actionable insights to create personalized guest experiences that go far beyond traditional and existing capabilities in other similar tools. Other core service offerings target guest experience, including tailored mobile app and integrated booking engine solutions for hoteliers looking to take their guest engagement to the next level. The management team has decades of proven experience working with technology leaders giving them the credibility and a deep understanding of the hospitality industry and its growing needs. Concilio Labs is a rapidly growing brand with offices in the Washington, DC area and Ukraine. To learn more, visit conciliolabs.com.