In January 2019, ibis paved the way for a new kind of hospitality refocused on social interaction in order to satisfy the new expectations of customers. With a warm and personalized welcome and spaces that are entirely open to the outside world, ibis is developing its model and moving from a uniform and standardized approach to one that is more flexible and tailored.


Steven Taylor, Accor Chief Marketing Officer, said, “On January 31st, we unveiled a new customer experience which positions ibis as a social hub, opening up to the local community and connecting with travellers and locals alike. I am delighted with the opening of Ibis Tallinn Center, which also embodies our new mobile hospitality vision as exemplified by the new check-in system.”

Ibis Tallinn Center, the first hotel to feature the brand’s new design standards

Located right in the heart of the Estonian capital and opened on June 1, ibis Tallinn Center is the first ibis hotel in Estonia to feature the brand’s new hospitality experience. This begins in the lobby with a new check-in system, where “welcomers” greet guests and complete the mobile check-in process in a warm and relaxed atmosphere. The hotel features 190 guestrooms accommodating 1 to 6 people, with the new design, created by the studio INNOCAD ARCHITECTURE, combining modularity and flexibility to ensure that “home away from home” feel. The latest dining concept is also on offer at Charlie’s Corner the perfect location for both staying guests and locals to socialize. Charlie’s Corner is a beer-themed bar, where the menu changes depending on the time of day. In the morning, customers can enjoy a coffee, while in the evening they can discover the Beer Wall and its wide selection, with the bar open 24/7.

This hotel embodies the ibis brand’s new positioning, which places the customer experience right at the heart of its strategy. It offers travelers and locals an entirely new experience focused on hospitality, openness to the neighborhood and promoting social interaction. The brand intends to welcome visitors to a life hub, where anyone can come to sleep, dine, meet people or enjoy live music. It is a new customer experience that involves a new check-in format, an original range of dining options, a warm and welcoming atmosphere, and new, more flexible and customizable design concepts ensuring greater comfort. Ibis has also decided to make music an integral part of the customer experience to encourage social interaction between all the people visiting its hotels. Background music is ever-present in the common areas and gigs are organized throughout the year in numerous hotels all over the world.


Accor is a world-leading augmented hospitality group offering unique and meaningful experiences in 4,800 hotels, resorts, and residences across 100 countries. With an unrivalled portfolio of brands from luxury to economy, Accor has been providing hospitality savoir-faire for more than 50 years. Beyond accommodations, Accor enables new ways to live, work, and play with food & beverage, nightlife, wellbeing, and coworking brands. To drive business performance, Accor’s portfolio of business accelerators amplify hospitality distribution, operations, and experience. Guests have access to one of the world’s most attractive hotel loyalty programs. Accor is deeply committed to sustainable value creation, and plays an active role in giving back to planet and community. Planet 21 – Acting Here endeavours to act for positive hospitality, while Accor Solidarity, the endowment fund, empowers disadvantaged groups through professional training and access to employment. Accor SA is publicly listed on the Euronext Paris Stock Exchange (ISIN code: FR0000120404) and on the OTC Market (Ticker: ACRFY) in the United States. For more information visit Or become a fan and follow us on Twitter and Facebook.

Economy Brands Media Relations
Phone: +33 1 45 38 86 96
Send email