The leading innovator of hotel upsell solutions, Jason Bryant, shares insights, dispels misconceptions, and reveals surprising truths about Artificial Intelligence every hotel executive needs to know

In a newly released eBook titled, The Hospitality Executive’s Guide to Machine Learning: Will You Be a Leader, Follower, or Dinosaur?, Jason Bryant, Nor1’s Founder, CEO & Chairman of the Board, breaks down the complexities of artificial intelligence, machine learning (ML), and deep learning. The 49-page guide is a must-read for all hotel owners, executives, and management looking to gain a deeper understanding of machine learning’s game-changing impact on the industry.

With over two decades of success as a hotel technology visionary and entrepreneur, Bryant brings a uniquely broad perspective on the topic, breaking down the reality of what ML does and doesn’t do, and illuminating the ways in which it can be used responsibly to elevate guest service, create efficiencies, and generate revenue. “Playing catch-up with emerging technology can be competitively dangerous,” explains Bryant. “The intent of this eBook is to define a structure for ongoing exploration and discussion about the emerging machine learning landscape. Any executive who does not have some level of understanding and appreciation of ML will not be able to compete.”

The influence of ML will be pervasive across the entire hospitality industry. Revenue management and pricing, as well as operations, guest service, maintenance, loyalty, development, energy usage, and almost every aspect of the hospitality enterprise will be optimized by ML. Any facility where the speed and precision of tactical decision making can be improved will be positively impacted. Some of the findings exposed in the eBook may surprise even the most seasoned industry experts.

To download your complimentary copy of Machine Learning: Will You Be a Leader, Follower, or Dinosaur? please click here or visit

Nor1 is recognized as the global leader in hospitality upgrade, upsell, and merchandising technology innovations for its real-time decision engine that uses machine learning and AI and will be showcasing their latest innovations at the 2019 HSMAI Revenue Optimization Conference (ROC) in Minneapolis. Media and attendees are invited to meet with the Nor1 team and view live demos at the event.

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About Nor1, Inc.

Nor1 is the leader in hospitality upgrade, up-sell, and merchandising technology. Headquartered in Silicon Valley with offices across the world, Nor1 provides data-driven pricing and merchandising products that maximize incremental revenues for Hilton, IHG, Radisson Hotel Group, Accor, Wyndham, and other global hotels and resorts.

Nor1′s real-time pricing and merchandising intelligence engine, PRiME®, powers eStandby Upgrade®, eXpress Upgrade™, CheckIn Merchandising™, eReach™, and eDirect™ to recommend the most relevant upgrade to the right guest at the right time for the most optimal price.

Our investors include Concur Technologies, Goldman Sachs, and Accel Partners.

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