#1 luxury resort in Key West to introduce revolutionary in-room wine technology in their upscale suites to enhance service and F&B profits

Plum, the first wine by the glass technology transforming the hospitality industry, today announced they have deployed 22 units at Southernmost Beach Resort in their Oceanview, Garden View and Partial Oceanview Suites.  

Rated by USA Today as the number one hotel in Key West, winner of Orbitz Worldwide Best in Stay Elite Award, and five-time winner of the Trip Advisor Certificate of Excellence, the luxury resort chose to partner with Plum to elevate the guest experience while driving F&B revenues. A big draw was Plum’s sleek design and ease of use, as well as the ability to reduce operational demand and costs of minibars. F&B Managers just have to select any two standard bottles of wine and set the pricing. Plum does the rest. It pressurizes each bottle, preserving the unique flavors of each wine and serving up the perfect glass of wine at the touch of a button. It also automatically alerts staff when a guest finishes a bottle so that housekeeping can restock.

“We’re proud to be the first in the Key West market to offer Plum,” says Sarka Takovich, General Manager at Southernmost Beach Resort. “Plum is unique, low maintenance and modernizes the guest experience while increasing top line sales. Guests love the convenience of enjoying wine in the privacy of their rooms, 24/7, without having to wait for room service. La Mer and Dewey, our upscale properties, are the only place in Key West to offer the amenities of a full-service resort, with the seclusion and charm of an intimate bed and breakfast with your personal guest house manager, and now, wine at your fingertips. We’ve received great feedback from our staff and guests alike and look forward to expanding to all our properties in the near future.”

Southernmost Beach Resort features upscale amenities, 3,128 square feet of meeting space, including 2,488 square feet of outdoor space, three swimming pools, private beaches with luxury cabanas, four bars, award-winning Southernmost Beach Café restaurant, a private pier in Old Town, fitness center, spa, tropical gardens, and breathtaking views of the Atlantic Ocean.

“We’re excited to welcome Southernmost Beach Resort to our growing family of hotels and resorts,” says Founder and CEO of Plum, David Koretz. “The resort offers guests the opportunity to taste paradise with all their senses, which is the perfect union for wine lovers when it comes to flavors, scents, and ocean views.”

Along with the Southernmost Beach Resort, Plum has partnerships with leading independent hotels and chains, like the Four Seasons, Waldorf Astoria, Conrad, St. Regis, Ritz Carlton, Westin, Gemstone Collection and Woodside Flags.

To learn more, visit hotels.plum.wine.

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About Plum

Plum reimagines every aspect of the wine-by-the-glass experience. The world’s first appliance that can serve a glass of wine just as the winemaker intended, Plum allows hoteliers to satisfy the moments that inspire guests to enjoy a glass of wine in the hotel’s room product. The company has partnerships with leading independent hotels and chains, like the Four Seasons, St. Regis, Waldorf Astoria, Conrad, Sheraton, Westin, Auberge, Gemstone Collection, Woodside and Rosewood flags. Plum delivers an unforgettable experience – and profits – in extraordinary style, one glass at a time. To learn more visit www.plum.wine.

About LaSalle Hotel Properties

LaSalle Hotel Properties is a leading multi-operator real estate investment trust. The Company owns 45 hotels. The properties are upscale, full-service hotels, totaling approximately 11,300 guest rooms in 14 markets in ten states and the District of Columbia. The Company focuses on owning, redeveloping and repositioning upscale, full-service hotels located in urban, resort and convention markets. LaSalle Hotel Properties seeks to grow through strategic relationships with premier lodging companies, including Westin Hotels and Resorts, Hilton Hotels Corporation, Outrigger Lodging Services, Noble House Hotels & Resorts, Hyatt Hotels Corporation, Benchmark Hospitality, White Lodging Services Corporation, Commune Hotels and Resorts, Davidson Hotel Company, Denihan Hospitality Group, the Kimpton Hotel & Restaurant Group, LLC, Accor, Destination Hotels & Resorts, HEI Hotels & Resorts, JRK Hotel Group, Inc., Viceroy Hotel Group, Highgate Hotels and Access Hotels & Resorts.

About Highgate Hotels

Highgate Hotels is a leading independent and fully integrated hospitality management company.  Founded in 1988, the firm has acquired individually and with partners, more than 80 hotel properties. Highgate Hotels presently owns and/or operates a portfolio of more than 24,000 rooms located primarily in major gateway markets including New York City, San Francisco, Washington DC, Boston, Miami and Honolulu.  Our diversified brand affiliations include Marriott International brands such as Renaissance, Autograph, Courtyard and Marriott Hotels as well as others such as Hilton, Westin, Hyatt, DoubleTree, Hilton Garden Inn, Hampton Inn, Crowne Plaza and Wyndham. Highgates Lifestyle Division of Hotels focuses on luxury and lifestyle properties.

About Southernmost Beach Resort

The award-winning Southernmost Beach Resort Key West is a simple, yet sophisticated resort in historic Old Town Key West, where Duval Street meets the Atlantic Ocean. The Southernmost Hotel Collection consists of the Southernmost on the Beach, Southernmost Hotel in the USA and La Mer Hotel & Dewey House.