Global hotel chains are going beyond kettles and congee to warm the hearts of Chinese domestic travelers, a market worth a reported $734 billion (RMB5.05 trillion) last year.

A key question remains whether it is better to launch a dedicated brand in China, or adapt a chain’s existing brands to the local market, which is expected to bloat even more as a government policy to boost domestic consumption continues.

Hyatt Hotels and Hilton are examples of two global chains with differing approaches to the same end point of snaring a bigger share of Chinese domestic travelers, whose preferences are continually evolving.