Hilton announced that the company entered into a management agreement with Ikeda Hotel Management Co., Ltd. to open DoubleTree by Hilton Toyama in 2022. This is the first property for Hilton in the Hokuriku region, located in northwest Japan.

Toyama is well connected with various popular day trip destinations, including the Kurobe Alpine route, famous for massive snow walls, the traditional villages of Shirakawago and Gokayama, and the Noto Peninsula. Thanks to the Hokuriku Shinkansen (bullet train), connecting Tokyo with Toyama in about two hours, Hilton sees an opportunity to capture growing demand from international travelers.

The new 201-room hotel will offer guest facilities, including a restaurant, bar, function/meeting space, public bath, and fitness area. Located in front of Toyama Station, the hotel is also within close proximity to government offices and major tourist attractions.