GIATA GmbH, a global leader in non-bookable content solutions in the travel industry, helping businesses maximize their revenue and growth and IcePortal, a Shiji Group Product, leading platform in visual content management within the hospitality sector, today announced to expand their already beneficial partnership.

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With GIATA, hoteliers using its tailor-made solution can push their content to 99% of all travel agencies in Germany, Austria, Switzerland, dozens of Tour European Tour Operators, global search engines and 230 mid-size OTAs in 74 countries. Shiji’s IcePortal brings its extensive expertise and a direct connection with 1,000s of additional distribution channels, including – Booking.com, Expedia, Agoda, Google, Facebook, and the GDSs.

This strategic cooperation offers hoteliers a complete solution to monitor and distribute their images and multilingual text in over 24 available languages. It will be the largest and most efficient network of hotel content distribution in the world. The hotelier will be able to expand its network to previously untouched markets, reduced repetitive workflow and saves cost by managing all non-bookable content in one place.

“Regardless of the size of a property, the demand for content management and distribution among multiple channels is surging. More and more, hotels turn to Shiji’s IcePortal or GIATA to keep their online presence up-to-date and save time in a cost-effective manner. We are excited to launch expand this partnership and to ultimately boost the online visibility of hotels by ensuring that content is properly showcased and maintained across the web,” said Henry Woodman, President of Shiji’s IcePortal.

“IcePortal has been a strong partner for GIATA in the last 10 years, therefore it was an easy decision to enter into an even closer partnership,” said Andreas Posmeck, CEO of GIATA. “With the combined platforms of our companies – with more than 22,000 distribution channels, we are delighted to provide hoteliers with the highest online reach, empowering them to dwarf the competition and to create a content powerhouse that can be deployed to safeguard travelers’ satisfaction.”

GIATA is committed to setting new standards in the processing and distribution of travel offers and hotel content while amplifying their partners’ full range of reaching new and existing markets and clients. With its innovative approach, myGIATA Drive creates the most comprehensive hotel content solution, engaging brand consistency, enriching and securing visual data in this global range of distribution channels. Through the strengthened integration with Shiji’s IcePortal, hospitality brands can manage and receive extensive access to the package that contains images and standardized multilingual hotel descriptions. Furthermore, this integration enables hoteliers to eliminate the huge effort of manually managing and distributing the quality hotel data across all available sales channels.

About GIATA

GIATA is a Berlin (Germany) based travel technology company that was founded in 1996. GIATA’s data and distribution solutions are used by thousands of OTAs, travel agencies, portals, tour operators, DMCs and hotels to manage their in-house databases.

GIATA has continuously set new standards in the collection, verification, processing, and distribution of non-bookable content, delivering accurate and comprehensive hotel information in 24 languages. The company combines innovative technologies such as Artificial Intelligence

and Digital Fingerprints with careful, manual research. With more than 72 million mappings of 540 suppliers for over 1 million unique objects, GIATA serves more than 21,000 customers in 72 countries around the world.

To learn more about GIATA, please visit: https://www.giata.com/

About IcePortal

Ice Portal, a Shiji Group Product is a technology company that helps travel suppliers manage, curate and distribute their visuals to thousands of online travel websites – including major OTAs, GDSs, Wholesalers, Search Engines & Local Directories, and Social Networks. To find out more about ICE Portal please visit https://www.shijigroup.com/brands/iceportal