Technology is rapidly changing the hospitality industry, but all technology must ultimately be focused on a simple aim: Enhancing the guest experience. Recent studies indicate that by 2020 customer experience will overtake price and product as the key brand differentiator 一 and forward-thinking hotels are taking notice.

That’s why HFTP and Shiji Group have partnered together to introduce GX: Guest Experience Spotlight at the 2019 HITEC Dubai Opening Ceremony.

This campaign will highlight the world’s most innovative and forward-thinking hotels pushing the boundaries of technology to reimagine the guest experience (GX). Candidates for this series will be carefully selected by an esteemed panel of the world’s top hoteliers, entrepreneurs and technology experts. Candidates will range from high-touch luxury brands, to innovative lifestyle hotels, to the most high-tech properties on the planet.

Hotels featured in GX will receive global exposure on top hospitality media publications一 reaching an audience of hundreds of thousands of readers. They will also receive exposure on numerous social media outlets, the GX Spotlight website, and some of the hospitality industry’s most celebrated events, including HFTP’s HITEC Dubai.

To correspond with GX’s debut at HITEC Dubai, the first feature will be a full-length article on TI’ME Hotels, an innovative and upscale bleisure brand based out of Dubai. Combining a passion for service with a keen eye for technological trends, TI’ME is redefining the guest experience for Dubai, the GCC, and the MENA region at large.

The TI’ME feature story and GX: Guest Experience Spotlight Campaign will go LIVE on November 12th! Be the first to explore the art of hospitality through technology at www.gxspotlight.com.

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