This week, HFTP and Shiji Group unveiled GX: Guest Experience Spotlight at HITEC Dubai’s Opening Ceremony to an audience of hundreds of hoteliers.


GX is a global campaign which spotlights forward-thinking hotels who are using cutting-edge technology to reimagine the guest experience. Candidates are selected from a panel of hospitality and technology experts, and range from high-end luxury properties, to independent boutique hotels, to some of the most high-tech brands in the world. Successful candidates will receive global exposure in numerous social media outlets, major hospitality industry events, and in top hospitality media publications.

HITEC’s Opening Ceremony featured introductory remarks by HFTP Deputy CEO Thomas Atzenhofer and Shiji Group’s SVP of EMEA, Sven Mass, introducing a short video explaining the inspiration behind the GX campaign. The ceremony also corresponded with the release of GX’s first feature-length article, spotlighting TI’ME Hotels, an upscale business and leisure brand based out of Dubai. The article explores how TI’ME combines high-technology and a passion for service to redefine the art of hospitality.

“We don’t just use technology for the sake of adding it to our list, but we make sure that the technology we are using is relevant to our business, and most importantly to our guests,” said Joseph Fayad, Corporate Director of IT, TI’ME Hotels.

After the event Atzenhofer remarked, “GX is about showing the hospitality industry what can be possible when hoteliers embrace technology as a means to enhance the guest journey. We are shining a light on some of the most unique and forward-thinking properties on the planet, exploring the vision and strategies they use to transform the guest experience.”

Mass continued, “Increasingly, technology is driving change across every touchpoint in the guest journey. But technological change must begin with the goal of bringing more value to the guest and less friction to the hotel . With GX, we are showcasing world-class properties that are discovering new ways to leverage technology to better connect with their guests and win their loyalty.”

If you would like to learn more about GX: Guest Experience Spotlight, please visit

About Shiji Group

Shiji Group provides software solutions and services for the hospitality, food service, retail and entertainment industries, ranging from hotel management solutions, to food and beverage and retail systems, payment gateways, data management, online distribution and more. Founded in 1998 as a network solutions provider for hotels, Shiji Group today comprises 4,000 employees in 70+ subsidiaries and brands, serving over 60,000 hotels, 200,000 restaurants and 600,000 retail outlets. For more information, please visit,

About HFTP

Hospitality Financial and Technology Professionals (HFTP®) established in 1952, is an international, nonprofit association, headquartered in Austin, Texas, USA, with offices in Hong Kong, United Kingdom, the Netherlands and Dubai. HFTP is recognized as the spokes group for the finance and technology segments of the hospitality industry with members and stakeholders spanning across the globe. HFTP uniquely understands the industry’s pressing issues and assists its stakeholders in finding solutions to their challenges more efficiently than any organization. It does this via its expert networks, research, certification programs, information resources and conferences/events such as HITEC. HFTP also owns the world’s only hospitality-specific search engine, For more information about HFTP, email [email protected] or download the HFTP/HITEC media kit via the HFTP website. 

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