Hilton‘s (NYSE: HLT) innovative hotel brand, Tru by Hilton, today announced the opening of its latest property, Tru by Hilton Burlington in Burlington, North Carolina. The 101-room, five-story hotel is located at 982 Kirkpatrick Road and is owned and operated by Parks Hospitality Group. Tru by Hilton Burlington is the first location to open in the Piedmont Triad area and is conveniently located off I-40 and I-85, across the street from Alamance Regional Medical Center and just minutes from Elon University.

Tru by Hilton properties feature the amenities and experiences that matter most to guests, including comfortable beds; smaller, more efficiently designed rooms with a mobile desk; large bathrooms with premium bath amenities; top-rate in-room entertainment; a complimentary build-your-own “Top It” breakfast bar with healthy, sweet and savory items; a 2,880-square-foot lobby with areas for guests to work, play games, eat and lounge, along with a 24/7 “Eat. & Sip.” market with gourmet snacks and drinks. The hotel experience is enabled by technology including mobile check-in, Digital Key, super-fast free WiFi, remote printing, a social media wall, lobby tablets and accessibility to outlets everywhere. Additionally, Tru by Hilton properties offer fitness centers that leverage the latest fitness trends, including barre, TRX bands, free weights, cardio and flexibility gear.