HENDERSONVILLE, Tennessee – Never have I written a piece that I feel is so out of date, so not useful or so inconsequential.

I write this simply to maintain the time-series and the sense of continuity, knowing full well that our February data portraits a world that no longer exists.

Reality has dramatically overtaken the data from one month ago.

  1. COVID-19 guide
    Please check the STR COVID-19 Resources page for the latest update:
  2. A look at the metrics

    U.S. revenue per available room increased 1.7% in February, driven by average daily rate growth of 1.4%. Demand increased at a healthy clip (+2.3%) and actually outpaced the supply growth number of 2.1%.

    Unfortunately this is the last monthly data report with positive growth, likely for some time to come.