STR data ending with 23 May showed another small rise from previous weeks in U.S. hotel performance. Year-over-year declines remained significant although not as severe as the levels recorded in April.
17-23 May 2020 (percentage change from comparable week in 2019):
- Occupancy: 35.4% (-50.2%)
- Average daily rate (ADR): US$80.92 (-39.7%)
- Revenue per available room (RevPAR): US$28.67 (-69.9%)
Previous weekly U.S. weekly occupancy levels:
- 10-16 May 2020: 32.4%
- 3-9 May 2020: 30.1%
- 26 April – 2 May 2020: 28.6%
- 19-25 April 2020: 26.0%
- 12-18 April 2020: 23.4%
- 5-11 April 2020: 21.0%
“The steady climb in national occupancy continued, and to no surprise, the highest levels were recorded on Friday and Saturday ahead of Memorial Day,” said Jan Freitag, STR’s senior VP of lodging insights. “Occupancy gains continue to be led by popular leisure markets like the Florida Panhandle, Mobile, Myrtle Beach and Daytona Beach. We even saw a weekday-to-weekend ADR premium in higher occupancy markets.
“What was also noticeable in the week’s data was the higher occupancy levels across all classes of hotels. Economy properties continued to lead, but we also saw the higher-priced end of the market up over 20%. Regardless, Upper Upscale occupancy continues to lag the broader industry as meeting demand is still not returning.”
Aggregate data for the Top 25 Markets showed larger year-over-year declines than the national averages: occupancy (-58.7% to 32.4%), ADR (-48.5% to US$84.47) and RevPAR (-78.7% to US$27.36).
Four of the Top 25 Markets saw occupancy levels above 40%: New York, New York (44.9%), Tampa/St. Petersburg, Florida (41.5%), Norfolk/Virginia Beach, Virginia (40.5%), and Phoenix, Arizona (40.1%). Of those markets, Phoenix showed the largest gain from its occupancy level the previous week (33.6%).
Markets with the lowest occupancy levels for the week included Oahu Island, Hawaii (12.7%), Orlando, Florida (22.5%), and Boston, Massachusetts (22.8%).
Of note, absolute occupancy in Seattle, Washington, showed no movement from the week prior (27.6%).
STR provides premium data benchmarking, analytics and marketplace insights for global hospitality sectors. Founded in 1985, STR maintains a presence in 15 countries with a corporate North American headquarters in Hendersonville, Tennessee, an international headquarters in London, and an Asia Pacific headquarters in Singapore. STR was acquired in October 2019 by CoStar Group, Inc. (NASDAQ: CSGP), the leading provider of commercial real estate information, analytics and online marketplaces. For more information, please visit str.com and costargroup.com.