Action Against Hunger is urging food and drinks brands, retailers and restaurants to get behind this year’s Love Food Give Food campaign. The campaign provides the opportunity for the food and hospitality industry to unite in the aftermath of the Covid-19 crisis, fight global hunger and make a positive impact on their businesses at the same time.
The world is facing a global hunger pandemic, heightened by Covid-19. 135 million people globally were already suffering from acute food insecurity, due to issues of access, poverty, climate change and conflict. These figures are expected to double to 265 million as many communities internationally are struggling to access the food they need to survive and thrive. Despite the economic slump created by the virus, the UK still benefits from a relatively stable food chain and readily available food. This puts our food & hospitality industry in a unique position to make an impact in the fight against global hunger.
For over 20 years Action Against Hunger has worked closely with UK restaurants to turn people’s love for food into action and raise over £11 million for vulnerable communities across the world. With restaurants facing unprecedented challenges and the global food crisis growing, Action Against Hunger is now calling on retailers and food and drinks brands to join a global mission to end life-threatening hunger and create a lasting impact by working together.
Love Food Give Food 2020 launches on August 1st and runs through to the end of October. The campaign will encourage consumers to spend money with partners, enjoy great food and in turn support the most vulnerable communities facing hunger around the world. Action Against Hunger will also mark the United Nation’s World Food Day on Friday 16th October – a day of collective action against hunger, with their food and hospitality partners.
Action Against Hunger is committed to seeing a world free from hunger. The charity operates in almost 50 countries, directly responding to Covid-19 whilst continuing its life-saving programmes to treat malnutrition and ensure communities can access safe and nutritious food. This includes working with community-based partners here in the UK due to unprecedented need.
Jean-Michel Grand, Executive Director, Action Against Hunger UK said:
“Never has the work of charities seemed more relevant or important. This pandemic has sent shockwaves throughout the UK and across the globe. It will be the poorest who pay the heaviest price.
“We are hugely proud of our work with the food and hospitality sector, and together we can create a defining moment for UK consumers to take action against hunger by celebrating the UK’s incredible food and hospitality industry. We look forward to making Love Food Give Food 2020 a bigger campaign than ever before, to support our life-saving work at this critical time.”
*Research shows that consumers and employees care about social purpose and want to know what companies are doing about the issues they care about. Being a Love Food Give Food partner can generate new customers and grow their loyalty, improve brand reputation and increase employee engagement. Food retailer, unearthed® has supported Action Against Hunger since 2010 by donating 1p across all products sold. As a Love Food Give Food 2020 partner unearthed® has raised their commitment and doubled their donation during September.
Simon Day, Marketing Director, unearthed® said:
“It is our belief that the happiness we derive from food should be available to everyone. In partnership with Action Against Hunger we have been supporting this goal for many years and our customers often tell us that they value the partnership and it deepens our engagement with customers as a result. With Coronavirus making the challenge even greater – we are taking part in Love Food Give Food by doubling our donation throughout September. We would encourage all food businesses that are able to, to join us in supporting this campaign.”
Pasta Evangelists have joined the Love Food Give Food campaign, making a donation with every customer referral.
Sophie Cobley, Brand Lead at Pasta Evangelists said:
“Since launching Pasta Evangelists in 2017, the Italian spirit of generosity has been written into our DNA as a brand. Now more than ever we need to step up our support for the communities that will be deeply affected by Covid-19 and the hunger crisis. If you are in a position to help, there is no better time than the Love Food Give Food campaign to come together and do our part in combating hunger worldwide.’
‘We hope to encourage a sense of perspective amongst our team. Initiatives like Love Food Give Food are important moments in the year to stop and reflect, and to bring your whole team together around a shared sense of purpose.”
Brand new online retailer, The Gourmet Market, will be making a donation from the total profits from their launch on 26th June through Love Food Give Food to 16th October. The Gourmet Market is a project by Fazenda’s Executive Chef, Francisco Martinez, which offers Michelin star quality Spanish food.
Francisco Martinez, Founder, The Gourmet Market said: “Covid-19 had a massive impact on our day to day at Fazenda, but we can still consider ourselves privileged. This is not the case at all for the poorest countries, even prior Covid-19. From our experience in restaurants, we know people are happy to add £1 to their bills for Action Against Hunger. For Love Food Give Food 2020, we will donate the money ourselves with every purchase on The Gourmet Market and we’ll be creative in other ways to raise more funds. We’ll make sure our clients know in advance that by buying a specific product, they are massively contributing to fight hunger.”
Jing Tea is donating their monthly charity donation to Action Against Hunger for the three months and donating a percentage from certain products.
Partners can get involved in a variety of different ways, including through cause related marketing – with a percentage donated across single or multiple products, customer donations at the point of sale and/or matching donations.
For more information on Love Food Give Food and to register your interest in becoming a partner visit https://www.actionagainsthunger.org.uk/lovefoodgivefood