TouchBistro today announced that it has acquired Boston-based TableUp, a provider of loyalty and marketing solutions for the restaurant industry. TableUp is highly regarded for its proprietary guest engagement solution, which is used by more than 600 restaurants throughout the U.S. and will enable TouchBistro to fully integrate customer loyalty and guest marketing into its all-in-one point-of-sale (POS) and restaurant management platform.
TableUp’s technology will form the foundation of TouchBistro Loyalty – the soon-to-be-launched customer relationship management (CRM), marketing, and loyalty solution that will be fully integrated with the TouchBistro platform. The product will be rolled out in phases, with an introductory product available in the North American market in the coming weeks. The TableUp team will join the TouchBistro family and continue working from Boston. Matt Zibell, founder and CEO of TableUp, will join TouchBistro’s product team, where he will be responsible for launching and supporting TouchBistro Loyalty.
“Now, more than ever, restaurateurs need an effective and affordable way to promote their restaurants to new and existing customers so they can bring them back again and again. Through our acquisition of TableUp, we can fully integrate these capabilities into the TouchBistro platform to help restaurants turn one-time customers into loyal patrons,” says Alex Barrotti, founder and CEO of TouchBistro. “The TableUp team are experts in restaurant CRM, loyalty, and guest engagement and, like all of us, are deeply passionate about the industry and the success of their customers. We are very pleased to welcome them to our TouchBistro family.”
The TableUp guest retention platform empowers restaurants of all sizes to increase customer engagement and reward guests for their loyalty. It enables restaurants to create unified customer profiles that feature insights on customer behavior and spend across all channels (e.g., in-restaurant dining and online ordering for pickup or delivery), which can be leveraged to drive highly customized campaigns using a built-in marketing solution. Once the TableUp integration with TouchBistro is complete, restaurants will have a holistic view of their customers and will be able to deploy personalized campaigns through e-mail marketing and in-app promotions to drive customer engagement; and offer multiple reward program options that help to maximize customer lifetime value.
While TouchBistro has previously partnered with providers of loyalty solutions, this acquisition will provide the company with a proprietary solution that is much more deeply integrated into the TouchBistro platform and its ecosystem of products like Online Ordering and Reservations. TouchBistro Loyalty will give restaurateurs in-depth customer insights so they are able to deliver an exceptional guest experience, every time; drive more sales and encourage repeat visits by implementing powerful customer data-driven campaigns; and efficiently and effectively promote their business using sophisticated CRM and marketing tools.
“Like TableUp, TouchBistro is laser focused on the restaurant industry and provides technology that helps restaurateurs maximize their revenue and deliver an exceptional guest experience,” says Zibell. “This alignment, along with TouchBistro’s global market leadership and powerhouse team of restaurant industry veterans, represents a great opportunity to get the proprietary capabilities we’ve built into our guest retention solution into the hands of significantly more restaurants.”
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