• One of the first exhibitions in India to adopt hybrid model
  • ITB India 2021 live event will be held on 7 – 9 April 2021 in Mumbai
  • Live event to welcome over 8,000 attendees and over 500 Indian and South Asian buyers
  • Virtual event set to take place from 15 – 16 April 2021


ITB India organiser has announced the adoption of a hybrid model for ITB India 2021. The coming tradeshow will be a combination of a live event (physical exhibition) held on 7- 9 April 2021, in Bombay Exhibition Centre, Mumbai, India; and a virtual event happening five days later, on 15 – 16 April 2021.

Coming April 2021, ITB India 2021 will offer a hybrid exhibition experience to the travel industry. The event will be amongst the first exhibitions in India to adopt a hybrid model. The live event will welcome over 8,000 attendees, more than 400 exhibitors, over 500 buyers, and an array of over 150 top speakers. The virtual event is set to complement the live event by reuniting a much wider audience accompanied with digital innovations to improve audience engagement and connectivity.

“We see how trade fairs are changing as a result of the COVID-19 pandemic. Personal contact remains the heart of a trade fair. At the same time, however, the trade fairs of the future will be hybrid events. Classic meetings of exhibitors and visitors will be accompanied by digital events,” said Sonia Prashar, Deputy Director General of Indo-German Chamber of Commerce, the organiser of ITB India.

ITB India 2021 virtual event will be hosted on ITB Community in Asia (ITB Community). ITB Community is a one of a kind, unrivaled 24/7 experience for trade professionals to forge connections, strike conversations with industry peers and do business all-year-round.

Attendees of ITB India 2021 can expect the following key privileges:

  • Business Matching – On-site pre-scheduled appointments are coupled with additional virtual appointments between exhibitors and buyers to interact during the live and virtual event. The matchmaking system is highly targeted to connect professionals and drive business goals.
  • Conference – A robust line-up of key industry speakers with thought-provoking insights and showcases of innovative technology and solutions during the live event. Full conference recordings will be made available during the virtual event.
  • Targeted Networking Sessions – Exclusive access for selected audience profiles and focused sessions on niche topics will be available in both live and virtual events.
  • Complimentary Virtual booth* – Value-added privileges for all exhibitors of ITB India 2021 (*Terms and Conditions apply)
  • Complimentary Virtual Event Access – All attendees of ITB India live event will be entitled to complimentary access to the virtual event.

Exhibitors, buyers and visitors who are interested in registering or sponsoring ITB India 2021 can reach out to [email protected] for more details.

ITB Community is now live and open on itb-community.com. Details of the virtual platform can be found in a brochure available for download on https://bit.ly/ITBA2020ITBCommunity.

About ITB Berlin and the ITB Berlin Convention

ITB Berlin 2021 will be taking place from Wednesday, 10 to Sunday, 14 March, and from Wednesday to Friday will be open to trade visitors only. ITB Berlin is the World’s Leading Travel Trade Show. In 2019 a total of 10,000 companies and organisations from 181 countries exhibited their products and services to around 160,000 visitors, including 113.500 trade visitors. Parallel with the show the ITB Berlin Convention, the largest event of its kind, will be held from Wednesday, 10 to Saturday, 13 March 2021. Admission to the ITB Berlin Convention is free for trade visitors and exhibitors. For more information please visit www.itb-berlin.com, www.itb-convention.com and the ITB Social Media Newsroom.