The meeting and wedding planning industries have been rocked during the Covid-19 pandemic, and they may continue to feel the effects for years to come. While online alternatives like Zoom will put a dent into the events business, many hotels are staying laser-focused on recovery even if the path forward presents unusual challenges.

Over the past several months, hotels have proven they can conduct successful conferences and weddings while navigating local (and oft-changing) coronavirus safety guidelines.

David Sacco, director of event management for Gaylord Rockies Resort & Convention Center near Denver, says there’s pent-up demand, and Gaylord properties have already hosted several events from two dozen to 2,000 attendees safely and effectively.

All major hospitality brands have detailed health and safety protocols for their hotels, many of them branded like Hyatt’s Global Care & Cleanliness Commitment, Marriott’s Commitment to Clean, and Hilton’s CleanStay.