Karisma Hotels & Resorts has announced the unveiling of a new brand identity and website, including the launch of its World-Class Gourmet Inclusive® program, which builds on its first-in-the-industry gourmet-inclusive pricing which includes delectable food & beverage, high-end amenities, sensational spas and other activities with globally acclaimed service. The modern positioning showcases Karisma’s commitment to bringing together unforgettable vacations in memorable destinations across a wide variety of brands that provide a World-Class Gourmet Inclusive® experience.

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“Karisma continues to reimagine the vacation experience for its travelers, and this new identity better represents the wide range of guest experiences that are offered,” said Bill Linehan, president of Premier Worldwide Marketing, the exclusive sales and marketing provider for Karisma Hotels & Resorts.

The new KarismaHotels.com, logo and positioning follows the company’s steady rollout of recent developments, such as the launch of the Margaritaville’s Island Reserve concept in Mexico, the newly revamped travelers club ABEO, and industry-leading programs like Karisma Peace of Mind and the World-Class Gourmet Inclusive® experience. Within the coming year Karisma will be introducing four new resorts concepts with the opening of four new properties – Nickelodeon Resort & Aqua Park Riviera Maya, Margaritaville Island Reserve Riviera Maya, Margaritaville Island Reserve Cap Cana and Sensatori Cap Cana, amongst other openings to be announced.

Karisma’s diverse portfolio caters to a wide range of travelers from Mexico’s most authentic ultra-luxe El Dorado Spa Resorts and Palafitos Overwater Bungalows to family-friendly Nickelodeon Hotels & Resorts. All properties center around exceptional cuisine, impeccable service, and a deep connection to local communities throughout the Caribbean, Yucatan and other glorious destinations. Beginning today through the end of the month, Karisma Hotels & Resorts is offering travelers special $1 USD upgrades to swim-up suites with nightly gourmet-inclusive rates starting at $105. More information and bookings can be found online.

About Karisma Hotels & Resorts:

Karisma Hotels & Resorts is an award-winning luxury hotel collection that owns and manages an impressive portfolio of properties in Latin America and the Caribbean. Property brands include El Dorado Spa Resorts by Karisma; Margaritaville Island Reserve by Karisma; Azul Beach Resorts by Karisma; Generations Resorts by Karisma; Karisma Villas; Allure Hotels by Karisma; Hidden Beach Resort by Karisma; Sensatori Resorts; and Nickelodeon Hotels & Resorts. Properties have been honored with the industry’s top accolades including Conde Nast Traveler’s “Top 100 Hotels in the World,” Conde Nast Traveler’s “Top 30 Hotels in Cancun,” TripAdvisor® Traveler’s Choice “Best Hotels for Romance,” and AAA’s “Five Diamond Award” and “Four Diamond Award.” Karisma Hotels & Resorts is committed to employee and community support while delivering authentic experiences to guests, receiving worldwide recognition for its compassionate and creative approach to hospitality management and product innovations. At Karisma Hotels & Resorts, your paradise awaits. Whether you are looking for an unforgettable honeymoon destination or a spectacular destination to create new memories, our world-class resorts offer extraordinary experiences for every style of travel. For reservations and a full list of Karisma properties, please visit www.karismahotels.com.