With a focus on providing the community with a relevant and essential offering, Sloane Stanley are pleased to announce that Farm Fetch, a food boutique with the soul of the farmers market, will be opening their first concept store at 259 King’s Road. In addition, independent luxury chocolate brand, Melt Chocolates, has opened a pop-up kitchen at 340 King’s Road.
Opening in the beginning of the new year, Farm Fetch works with top food artisans and small-scale producers globally to provide the highest quality, wholesome, healthy food that places sustainability, care for the environment and animals at its core. Biologically grown with no GMO or pesticides, the brand is dedicated to offering the best tastes, flavours and quality recognising the joy it can bring to the community. The Chelsea store will feature a delicatessen counter with a café dining area offering up to 20 covers depending on social distancing restrictions. There will also be “la gastronomia” bar serving products from fresh fish and meat tartar or carpaccio, to fine cheese and charcuterie, plus seasonal specials accompanied by a glass of wine.
With boutique stores in Notting Hill and Holland Park, Melt Chocolates are the only chocolate company that is headquartered, manufactures, and retails exclusively in the Royal Borough of Kensington & Chelsea. Trading throughout the Lockdown the brand has created a business model which allows consumers to travel around the world through taste. Offering virtual courses and chocolate tasting on Zoom, the brand have focused on take away and delivery services from their store when social distancing restrictions have been in place and due to the success of this have expressed an interest in taking the space permanently. Keen on providing their services in an environmentally friendly fashion, Melt Chocolates, are a plastic free brand and use electric vans for home deliveries.
Commenting on the news, Hannah Grievson, Property Director at Sloane Stanley said: “The pandemic has highlighted the importance of community, we need to view this year as an opportunity to engage in meaningful connections, invest in our community and embrace new ideas to reinvigorate retail. Within the estate we have been keen to ensure we are responding to the community needs with relevant essential retailers such as Farm Fetch, and embracing local retailers such as Melt. This approach is embedded in our leasing strategy, allowing Sloane Stanley to respond to demand, move fluidly with tenants across the estate, support retailers with flexible leases and rents, and pivot to address the challenges of Covid-19.”
Ennio Lizzi, Founder of Farm Fetch added: “Our brand was born from that emotional and nostalgic feeling when you go on a gastronomic holiday and eat exceptionally well discovering new tastes and flavours. With many people not being able to travel abroad or having to cancel holidays, we realised now was the perfect time to launch our concept in London. Sharing the best quality produce, carefully selected, to customers with discerning tastes, we wanted to launch our retail concept somewhere that reflected taste, flavours and quality. The King’s Road epitomises these values in abundance and we are looking forward to providing our tailored service and products of excellence to the community of Chelsea.”
Andrew Nason, CEO of Melt Chocolates commented: “At Melt Chocolates, we are keen to bring a little bit of luxury to the Chelsea community with our handmade chocolates by world-class chocolatiers. Chocolate is the perfect Lockdown food to stockpile, providing many with a moral boost and energy. Since lockdown we have worked hard to keep our business growing, and after launching a successful online offer direct from our kitchens of chocolate tasting experiences, we feel now is the time to expand our services and spread our offer to the community in and around the King’s road.”
Savills and Miles Commercial represent Sloane Stanley. TK Retail Property Consultants represented Farm Fetch and Melt Chocolates represented themselves.